The
Gist of It
Accounting for
social change and social order is one of the enduring problems of social
science. The central goal of this book is to explicate an integrated theory
that explains how stability and change are achieved by social actors in circumscribed
social arenas. In constructing this perspective we draw upon the rich body of
integrative scholarship produced in recent years by economic sociologists,
institutional theorists in both sociology and political science, and social
movement scholars. To this foundational corpus we add several distinctive elements
of our own. Later in the chapter we sketch the basic features of the perspective
in some detail, differentiating the new elements from the old. Here, however,
we begin by highlighting three main components of the theory. First, the theory
rests on a view that sees strategic action
fields, which can be defined as mesolevel
social orders, as the basic structural building block of modern political/
organizational life in the economy, civil society, and the state. A concern
with stability and change in field-level dynamics is central to the work of a
number of theorists including Bourdieu and Wacquant (1992), DiMaggio and Powell
(1983), Fligstein (1996, 2001b), Martin (2003), and Scott and Meyer (1983).
Second,
we see any given field as embedded in a broader environment consisting of
countless proximate
or distal fields
as well as states, which are themselves organized as intricate systems of
strategic action fields. The source of many of the opportunities and challenges
a given field faces stems from its relations with this broader environment.
Crises and opportunities for the construction of new fields or the
transformation of existing strategic action fields normally arise as a result
of destabilizing change processes that develop within proximate state or
nonstate fields. Finally, at the core of the theory is an account of how
embedded social actors seek to fashion and maintain order in a given field.
While most such theories stress the central importance of interests and power,
we insist that strategic action in fields turns on a complicated blend of
material and “existential” considerations. We posit an underlying
microfoundation—rooted in an understanding of what we term the “existential
functions of the social”—that helps account for the essence of human
sociability and a related capacity for strategic action. In turn, this
microfoundation informs our
conception of “social skill,” which we define as the capacity for inter-
subjective thought and action that shapes the provision of meaning, interests,
and identity in the service of collective ends.
In
fashioning this perspective we draw heavily on research and theory generated by
scholars in the fields of social movement studies, organizational theory,
economic sociology, and historical institutionalism in political science. The
volume of work at the intersection of organizational theory and social movement
studies has grown especially rapidly in the past decade and a half (for some
examples, see Armstrong 2002; Binder 2002; Brown and Fox 1998; Campbell 2005;
Clemens 1997; Clemens and Minkoff 2004; Creed 2003; Cress 1997; Davis et al.
2005; Davis and McAdam 2000; Davis and Thompson 1994; Dobbin and Sutton 1998;
Fligstein 1990, 1996; Haveman and Rao 1997; Jenkins and Ekert 1986; Kurzman
1998; Lounsbury, Ven- tresca, and Hirsch 2003; McAdam and Scott 2005; McCammon
2001; Minkoff 1995; Moore and Hala 2002; Morrill, Zald, and Rao 2003; Rao 2009;
Rao, Morrill, and Zald 2000; Schneiberg and Soule 2005; Smith 2002; Strang and
Soule 1998; Stryker 1994; Swaminathan and Wade 2001; Weber, Rao, and Thomas
2009). Social movement scholars, organizational theorists, economic
sociologists, and institutionalists in political science are all concerned
with how organizations can control and effect change in their environments. All
are interested in how “the rules of the game” are set up and how this creates
winners and losers. At the core of these concerns is the foundational problem
of collective strategic action. All of these scholars are interested in how it
is that actors cooperate with one another, even when there is conflict and
competition and how this cooperation can work to create larger arenas of
action. All have discovered that in times of dramatic change, new ways of
organizing “cultural frames” or “logics of action” come into existence. These
are wielded by skilled social actors, sometimes called “institutional
entrepreneurs,” who come to innovate, propagate, and organize strategic action
fields.
In
spite of the attention to, and cross-referencing of, different literatures, the
increasing tendency toward disciplinary and even subfield specialization acts
to bal- kanize thought and discourage synthesis and broader integrative
theorizing. Speaking only of sociology, the subfield division of labor within
the discipline has tended to make empirical specialists of most of us and for
the most part the vocabularies, ideas, and even methods of the various
subfields constrain broader, integrative discourse. This empirical
specialization has proven fruitful to a certain degree. But it has its limits.
We think it is useful to explore the commonalities across these subfields. We
are convinced that most of the concepts employed in this book can be traced
back to scholarship on social movements, organizations, economic sociology, and
institutional analysis within political science. We are also convinced that
this is so because scholars in all of these areas have discovered a
foundational social reality at work, a generic theory of social action, one
that provides the building blocks for the theory on offer here.
It is
useful to consider what these fields have in common. All are focused on the
emergence, stabilization/institutionalization, and transformation of socially
constructed arenas in which embedded actors compete for material and status
rewards. Political sociology focuses centrally on change and stability in the
institutions and agencies of the state and their relation to civil society.
Much energy has been spent trying to show how the state is a set of
organizations and how powerful nonstate actors take their grievances to the
state (for example, Evans, Rueschemeyer, and Skocpol 1985; Laumann and Knoke
1987). For their part, social movement scholars have been centrally interested
in how perceived “threats and opportunities” catalyze the mobilization of new
actors who, in turn, have the capacity to destabilize established institutions
and fields in society (Goldstone 2004; McAdam 1999; Tarrow 2011; Tilly 1978).
Organizational theory has been traditionally concerned with the emergence and
spread of formal organizations and the role of the environment, key actors,
and the state in this process (Scott 2001). Economic sociology has focused on
the formation of markets and the role of firms and states in their construction
(Fligstein 2001b). Historical institutionalists in political science have
sought to understand how institutions emerge as answers to recurring problems
of conflict and coordination and how they are reproduced—or not—over time
(Mahoney and Thelen 2009; Pierson 2004; Steinmo, Thelen, and Longstreth 1992).
Scholars
in all of these fields are concerned with the ability of actors to engage in
successful collective strategic action within constructed social orders. We
call the terrain of action within which all of these collective actors operate
a strategic action field when it is well defined and unorganized social space
when it is not.
Scholars
in all of these subfields are also centrally concerned with the state. For
political sociologists and scientists and social movement scholars, this
interest makes intuitive sense. For their part, organizational theorists and
economic sociologists have conceived of the state mostly as an exogenous force
that provides rules for what constitutes an organization, an enforcer of those
rules, and the creator of organizational environments (Dobbin 1994; Fligstein 1990)
After
favoring structural accounts of action for an extended period of time, a
renewed interest in culture is another emphasis these subfields share in
common. Culture, as a concept, has crept back into political sociology and
political science (particularly historical institutionalism) in recent years.
It is also central to institutional theory in organizational study (Powell and
DiMaggio 1990). The “cultural turn” has been very much
in evidence in the study of social movements since the mid-1980s, with much of
this interest focused on the role of “framing processes” in collective action
(Snow et al. 1986). But just as we will argue that sociologists have not gone
very far in conceptualizing social space, we likewise see the notions of
culture that inform current work in these subfields as generally impoverished.
We will have much more to say about this issue later in the chapter.
The
problem is that these elements—collective action, social space, culture,
organization, the state, and mobilization—which are present in all of these
literatures, have not been integrated into a systematic theory in any of the
subfields. Indeed, authors tend to focus not only on a specific empirical
phenomenon but often also on a theoretical view that only emphasizes a few of
these elements. This is understandable in light of the fact that the subfield
concerns often require focus on fairly narrow empirical phenomena. But this
means that authors rarely engage in theory building with an eye to fashioning a
more general perspective that incorporates all of these elements in a
systematic fashion. This is very much our goal here.
We
are also interested in rethinking the problems of the relationship between
agency and structure (Giddens 1984; Sewell 1992) and the links between macrosocial
processes and microinteractions (Alexander et al. 1987; Coleman 1986). Much of
sociology posits that people are enmeshed in social structures that are out of
their control and operating at a level that is above or outside of them. This
gives people little leeway to act autonomously and makes them entirely subject
to the control of social forces. Examples of such structures include the class
system and patriarchy. Those concerned with the issues of micro/macro linkages
and especially the structure/agent problem have struggled to understand how it
is that individuals act in spite of these macro processes and/or structural
constraints. Scholars in this area are also interested in the conditions under
which actors are either the direct beneficiaries or the victims of structures
and the conditions under which it may be possible for actors to resist
structures and create alternative worlds.
While
this debate has been useful in clarifying some issues, it has generally been
highly abstract in orientation. For example, the debate has successfully
highlighted the fact that structural accounts underestimate the role of actors
in reproducing everyday life (Giddens 1984). Every time we go to work, for
instance, we reproduce the part we play in the system of labor relations. If
even a fraction of us stopped going to work, much of social life would quickly
bog down. The debate, however, has proven less useful in other ways. It has
been carried out at such an abstract level and generally outside of empirical
subfields that it has not informed actual research in sociology. As a result
the central concepts of both structure and action remain empirically
underspecified. In spite of much concern with the idea of actors’ resistance
to structure, there is very little elaboration of a genuinely sociological view
of how actors enact structure in the first place and the role they play in
sustaining or changing these structures over time. We have only begun to
theorize the complex dynamics of emergence and institutionalization, stability
and change, and rupture and settlement in constructed social worlds. While
scholars have invoked the idea of institutional entrepreneurs as agents of
change, there has been little concern with thinking about what kind of specific
social processes and skills helps these actors get what they want or successfully
resist other actors’ power. There has also been a decided lack of attention to
how the opportunities and constraints that shape the prospects for strategic
action within fields depend critically on the complex latticework of relations
that tie the strategic action field to a host of other state and nonstate fields.
The
literatures on organizations, historical institutionalism, economic sociology,
and social movements have been directly concerned with dealing with these
questions. They are concerned with how some actors work to set up stable
mesolevel social worlds. Scholars in these fields have had to think long and
hard about how such orders are built, held together, and destroyed. Scholars
have discovered that the most useful way to push forward the discussion about
agents and structures is by creating a mesolevel theory of action that involves
asking what a sociological theory of actors should look like. A mesolevel
theory of action implies that action takes place between and within organized
groups. By understanding more clearly the role of social actors in producing,
reproducing, and transforming their local fields of action, we think we can
gain a great deal of leverage on many foundational issues in social life.
Finally,
much of the concern in these subfields has been with trying to understand the
problem of social change. On the one hand, many aspects of social life appear
extremely stable across the life course and even across generations. On the
other hand, it often feels as if change is ubiquitous in social life. We do not
necessarily see a contradiction between these perspectives. We argue that stability
is relative and even when achieved is the result of actors working very hard to
reproduce their local social order. That is, even under generally stable conditions,
actors are engaged in a constant set of adjustments that introduce incremental
change into constructed social worlds. Skilled social actors work to improve
their position in an existing strategic action field or defend their privilege.
To a degree, change is always going on.
Even
more difficult is the question of the emergence of genuinely new social arenas
or fields. There are two related problems here. The first is to specify the
conditions under which this happens. The second is to theorize the agency
involved in these processes. How
are new fields created and by whom and for what purposes? The fields of
political science, political sociology, organizations, social movements, and
economic sociology have been searching for the answers to these kinds of
questions since at least 1960. In recent years, scholars in a number of these
fields have begun to emphasize the role of framing and entrepreneurship in
such efforts. It is interesting that the researchers in these subfields have
ended up focusing on these few elements as central to their particular
micro/macro, agent/structure problems somewhat independently
of one another.
It is this
convergence that leads us to believe that a unified theoretical view of
field-based strategic collective action is possible.
In
this book, we mean to offer a general theory of social change and stability
rooted in a view of social life as dominated by a complex web of strategic
action fields. In proposing this theory we hope to fill a significant
conceptual void in contemporary social theory. Theory in sociology has become a
subfield almost entirely divorced from empirical research. Within this
subfield, as Abend (2008) points out, there are at least seven distinct views
of what theory means. As research subfields have proliferated, so too have specialized
perspectives designed to explain the specific empirical phenomenon central to
the area of study. Reflecting this trend, we now have distinct “theories” (or,
perhaps more accurately, orienting perspectives) for social movements,
organizations, religion, culture, and so on. But increasingly these seem
“thin” to us, insufficiently general to tell us much about the overall
structure of contemporary society and the forms of action that shape that
structure. That is what we hope to come closer to describing in the perspective
on offer here.
To be
sure, there is a
handful of theories that we see as legitimate alternatives to our perspective.
These include new institutional theory in organizational studies, Anthony
Giddens’s theory of “structuration,” and, closest to our perspective,
Bourdieu’s account of the role of habitus, field, and capital in social and
political life. We have borrowed elements from each of these perspectives and
admire the ambition inherent in all of them. At the same time, however, we see
all of these alternatives as, in one way or another, inadequate to the task at
hand, which we take to be explaining the underlying structure of, and sources
of change and stability in, institutional life in modern society.
We begin by
sketching the basic elements of the theory. We then use these elements to think
about the dynamics of field emergence, stability, and change. We end by
critiquing some of the alternative theories on offer in contemporary sociology.
In this section we identify and briefly
describe what we see as the key components of the theory. We will elaborate
these ideas in subsequent chapters. We stress the following seven key elements
of the perspective:
1. strategic
action fields
2. incumbents,
challengers, and governance units
3. social
skill and the existential functions of the social
4. the
broader field environment
5. exogenous
shocks, mobilization, and the onset of contention
6. episodes
of contention
7. settlement
We take up each
of these elements in turn.
1.
Strategic Action
Fields—We hold the view that strategic action
fields are the fundamental units of collective action in society. A strategic
action field is a constructed mesolevel social order in which actors (who can
be individual or collective) are attuned to and interact with one another on
the basis of shared (which is not to say consensual) understandings about the
purposes of the field, relationships to others in the field (including who has
power and why), and the rules governing legitimate action in the field. A
stable field is one in which the main actors are able to reproduce themselves
and the field over a fairly long period of time.
All
collective actors (e.g., organizations, clans, supply chains, social movements,
and governmental systems) are themselves made up of strategic action fields.
When these fields are organized in a formal bureaucratic hierarchy, with fields
essentially embedded within other fields, the resulting vertical system looks a
lot like a traditional Russian doll: with any number of smaller fields nested
inside larger ones. So, for example, an office in a firm can be a strategic
action field. It is itself located in a larger structure within a firm, say a
division. That division vies for resources in a firm structure. The firm
interacts in a larger field with its competitors and challengers. They are
embedded in an international division of labor. Each of these strategic action
fields constitutes a mesolevel social order in the sense that it can be
fruitfully analyzed as containing all of the elements of an order from the
perspective we outline here. In general, the ties between fields highlight the
interdependence of strategic action fields and their very real potential to
effect change in one another. Indeed, we will argue that these links constitute
one of the main sources of change and stability in all fields.
This
first element of the theory is the insight that action takes place in constructed
mesolevel social orders, which is implied in various versions of institutional
theory. These orders have been variously called sectors
(Scott and Meyer 1983), organizational
fields (DiMaggio and Powell 1983), games (Scharpf 1997),
fields
(Bourdieu and Wacquant 1992), networks
(Powell et al. 2005), and, in the case of government, policy domains (Laumann and
Knoke 1987) and policy
systems/subsystems (Sabatier
2007). In the economic realm, markets
can be thought of as a specific kind of constructed order (Fligstein 1996,
2001b). For their part, social movement scholars conceive of movements as
emergent orders composed, in the most successful cases, of collections of
formal social movement organizations and more informal groups of activists.
McCarthy and Zald (1973, 1977) refer to these emergent orders as social movement industries. Movements
also have the potential to spawn conflict
arenas composed of movement groups, state
actors, the media, and countermovement groups, among others (McAdam 1999:
chapter 5).
If,
however, many analysts have come to focus on mesolevel orders as central to
institutional life, their conceptions of these fields are quite varied.
Bourdieu sees “social power” as the underlying key to both the structure and
logic of any given field. Institutional theorists such as Jepperson (1991) tend
toward a more culturally constructionist view of fields, stressing the unifying
force of shared understandings among a set of mutually attuned actors resulting
in a “taken for granted” everyday reality.
Our
view attempts to combine the social constructionist aspects of institutional
theory with a central interest in understanding the sources of stability and
change in strategic action fields. We see strategic action fields as socially
constructed arenas within which actors with varying resource endowments vie
for advantage (Bourdieu and Wacquant 1992; Emirbayer and Johnson 2008; Martin
2003). Strategic action fields are socially constructed in three important
respects. First, membership in these fields is based far more on subjective
“standing” than on objective criteria. So, for example, while there are some
2,500 four-year colleges and universities in the United States, they do not,
ordinarily, constitute a single strategic action field. Instead subsets of
these schools have come to regard themselves as comparator institutions. It is
within these more narrowly constructed educational fields that schools compete
and cooperate with each other.
The
boundaries of strategic action fields are not fixed but shift depending on the
definition of the situation and the issues at stake. So, for instance, imagine
if Congress was to take up a sweeping reform bill that threatened to change the
tax status of all institutions of higher education. For the duration of the
conflict, the narrow comparator strategic action fields described above would
cease to be all that relevant. Instead the conflict would define a new field,
composed of all 2,500 colleges and universities, which would probably unite and
oppose such legislation. So fields are constructed on a situational basis, as
shifting collections of actors come to define new issues and concerns as
salient.
Finally,
and most important, fields are constructed in the sense that they turn on a set
of understandings fashioned over time by members of the field. The term
“institutional logics” has often been used to characterize these shared understandings
(Friedland and Alford 1991; Scott 2001). We think this concept is too broad and
too amorphous to really capture the set of shared meanings that structure field
dynamics. We want to distinguish between four categories of shared
understandings that are critical to field-level interaction. First, there is a
general, shared understanding of what is going on in the field, that is, what
is at stake (Bourdieu and Wacquant 1992). Here, we would expect that actors in
a settled strategic action field would share a consensus as to what is going
on. Such a consensus does not imply that the division of spoils in the field is
viewed as legitimate, only that the overall account of the terrain of the field
is shared by most field actors.
Second,
there is a set of actors in the field who can be generally viewed as possessing
more or less power. Here, we have in mind that actors occupy a general position
within the field and further that they share a generalized sense of how their
position relates to that of others in the strategic action field. One way of
thinking about this is that actors know who their friends, their enemies, and
their competitors are because they know who occupies those roles in the field.
Third,
there is a set of shared understandings about the nature of the “rules” in the
field. By this, we mean that actors understand what tactics are possible,
legitimate, and interpretable for each of the roles in the field. This is
different from knowing what is generally at stake. This is the cultural
understanding of what forms of action and organization are viewed as legitimate
and meaningful within the context of the field.
Finally,
there is the broad interpretive frame that individual and collective strategic
actors bring to make sense of what others within the strategic action field are
doing. And here, rather than positing a consensual frame that holds for all
actors, which is implied by the idea of “logics,” we expect instead to see
different interpretative frames reflecting the relative positions of actors
within the strategic action field. We expect that actors will tend to see the
moves of others from their own perspective in the field. In most fields, for
example, we expect that dominant or incumbent actors will embrace a frame of
reference that encapsulates their self-serving view of the field, while
dominated or challenger actors will adopt/ fashion an “oppositional”
perspective. The reactions of more and less powerful actors to the actions of
others thus reflect their social position in the field.
All
of these aspects of strategic action field structure are lumped together in the
conventional view of institutional logics. This leads to a number of problems.
The use of the term “institutional logic” tends to imply way too much consensus
in the field about what is going on and why and way too little concern over
actors’ positions, the creation of rules in the field that favor the more
powerful over the less powerful, and the general use of power in strategic
action fields. In short, the relative and potentially oppositional positions of
actors within the field are not well captured by the concept of institutional
logic. The term fails to capture the ways in which different actors in
different positions in the strategic action field will vary in their
interpretation of events and respond to them from their own point of view.
One
of the key differences between our perspective and most versions of
institutional theory is that we see fields as only rarely organized around a
truly consensual “taken for granted” reality. The general image for most
institutionalists is one of routine social order and reproduction. In most
versions of institutional theory, the routine reproduction of that field is
assured because all actors share the same perceptions of their opportunities
and constraints and act accordingly. To the extent that change occurs at all,
it is relatively rare and almost never intentional. In contrast, for us, there
is constant jockeying going on in fields as a result of their contentious
nature. Actors make moves and other actors have to interpret them, consider
their options, and act in response. Actors who are both more and less powerful
are constantly making adjustments to the conditions in the field given their
position and the actions of others. This leaves substantial latitude for
routine jockeying and piecemeal change in the positions that actors occupy.
Even in “settled times,” less powerful actors can learn how to take what the
system will give them and are always looking to marginally improve their
positions in the field. Constant low-level contention and incremental change
are the norm in fields rather than the image of routine reproduction that tends
to define most versions of institutional theory.
We
can extend this view even more. In place of the simplistic distinction between
settled and unsettled fields, we argue that even settled fields exhibit
enormous variation in the extent to which there is consensus. Settled fields
should, we argue, be arrayed along a continuum, anchored on one end by those
exceedingly rare strategic action fields that exhibit very high consensus on
all of the subjective dimensions touched on above and on the other by those
fields that, despite widespread dissent and open conflict, nonetheless exhibit
a stable structure over time. Indeed, if one studies a particular strategic
action field over time, one could observe it moving back and forth on such a
continuum as crisis undermines existing relationships and meanings and order
becomes reestablished with a new set of relationships and groups. If the field
is more oriented toward the pole of settlement, conflict will be lessened and
the positions of actors more easily reproduced.
But
if there are more unsettled conditions or the relative power of actors is
equalized, then there is a possibility for a good deal of jockeying for
advantage. All of the meanings in a field can break down including what the
purpose of the field is, what positions the actors occupy, what the rules of
the game are, and how actors come to understand what others are doing. Indeed,
at this extreme, we have left the continuum and entered the realm of open
conflict in which the very existence and structure of a strategic action field
is up for grabs. It is possible for a whole new order to appear with a
redefinition of the positions of the players, the rules of the game, and the
overriding ends of the strategic action field. The purpose of our theorization
is to understand better where such orders come from and how they are
continuously contested and constantly oscillating between greater or lesser
stability and order. In short, we expect strategic action fields to always be
in some sort of flux, as the process of contention is ongoing and the threats
to an order always present to some degree. This stress on the essential
contentious character of fields and the constancy of change pressures within
strategic action fields is one of the distinctive new elements that we bring to
this theoretical project.
Our
view has a great deal of implication for how to think about change and
stability in fields. We think it is useful to separate out the dramatic changes
that occur in the formation and transformation of a field from the more
piecemeal changes that result from contention in fields on an ongoing basis.
The more radical moments of change can be characterized through a more social
movementlike process that we will describe shortly. The more continuous
sources of change will be the result of the period to period jockeying for
position within the field. We expect that as the arrangements in the field are
challenged successfully by various groups, the possibility for change is
ongoing. We will discuss this issue more thoroughly in chapter 4.
2.
Incumbents, Challengers,
and Governance Units—Our interest in
the dynamics of both conflict/change and stability/order is reflected in our
general characterization of the composition of strategic action fields. We see
fields as composed of incumbents,
challengers, and very often governance units. First
introduced by Gam- son (1975), the incumbent/challenger distinction has long
been a conceptual staple of social movement theory. Incumbents are those actors
who wield disproportionate influence within a field and whose interests and
views tend to be heavily reflected in the dominant organization of the
strategic action field.[1]
Thus, the purposes and structure of the field are adapted to their interests,
and the positions in the field are defined by their claim on the lion’s share
of material and status rewards. In addition, the rules of the field tend to
favor them, and shared meanings tend to legitimate and support their privileged
position within the strategic action field.
Challengers,
on the other hand, occupy less privileged niches within the field and
ordinarily wield little influence over its operation. While they recognize the
nature of the field and the dominant logic of incumbent actors, they can
usually articulate an alternative vision of the field and their position in it.
This does not, however, mean that challengers are normally in open revolt
against the inequities of the field or aggressive purveyors of oppositional
logics. On the contrary, most of the time challengers can be expected to
conform to the prevailing order, although they often do so grudgingly, taking
what the system gives them and awaiting new opportunities to challenge the
structure and logic of the system.
In
addition to incumbents and challengers, many strategic action fields have internal governance units that
are charged with overseeing compliance with field rules and, in general,
facilitating the overall smooth functioning and reproduction of the system. It
is important to note that these units are internal
to the field and distinct from external
state structures that hold jurisdiction over all, or some aspect of, the
strategic action field. Virtually every industry has its trade association.
The system of higher education in the United States has various accrediting
bodies, police departments have internal affairs divisions, and bond markets
have their rating agencies. It is important to note that virtually all such
governance units bear the imprint of the influence of the most powerful
incumbents in the field and the ideas that are used to justify their dominance.
Regardless of the legitimating rhetoric that motivates the creation of such
units, the units are generally there not
to serve as neutral arbiters of conflicts between incumbents and challengers
but to reinforce the dominant perspective and guard the interests of the
incumbents.
The
presence of these governance units aids the incumbents in at least three ways.
First, in overseeing the smooth functioning of the system, they free incumbents
from the kind of overall field management and leadership that they necessarily
exercised during the emergence of the strategic action field. Second, the very
presence of these units serves to legitimate and “naturalize” the logic and
rules of the field. They do this in a variety of ways. They often collect and
provide information about the field to both incumbents and challengers. They
also produce standardized versions of this information that can serve to
inform the actions of all parties. Finally, besides their “internal” functions,
such units typically serve as the liaison between the strategic action field
and important external fields. So trade associations typically cultivate
powerful allies in various state fields that exercise nominal control over the
strategic action field in question. They are in a position to call on these
allies for help should a crisis begin to develop within the field. In short,
governance units can be expected to serve as defenders of the status quo and
are a generally conservative force during periods of conflict within the
strategic action field. While the incumbent/challenger distinction draws on a
long line of theorizing by social movement scholars, the concept of the internal governance unit is
one of the unique elements we bring to the proposed theory.
Field
stability is generally achieved in one of two ways: through the imposition of
hierarchical power by a single dominant group or the creation of some kind of
political coalition based on the cooperation of a number of groups. At the core
of the problem is whether or not the strategic action field will be built on
coercion, competition, or cooperation. In practice, it should be noted that
fields contain elements of all three, but it is useful to consider these as
ideal types. Coercion implies the threat or actual use of physical force or the
withholding of valued resources. Competition occurs when different groups vie
for advantage without resorting to violence. The outcome of the competition is
expected to turn on some combination of initial resource endowments, the
strength of internal and external allies, and variable social skill. The
eventual winners will command subsequent resource flows and the opportunities
to exploit them. The losers may get less but may manage to remain in the field.
Cooperation
involves building a political coalition to keep the strategic action field
together. The purpose of a given cooperative project is to provide
resources—both material and “existential”—to members. (We will have more to say
about these “existential” rewards in the next section and even more in the next
chapter.) A political coalition reflects an alliance between two or more groups
in relation to other groups. Our ideal typical view of political coalitions is
that they are based on cooperation. This cooperation is generally rooted in a
combination of shared interests and a common collective identity. People join
groups and cooperate for narrow material rewards but also for the existential
benefits that a sense of meaning and membership affords. In practice, a stable
strategic action field can be built on any of these three bases or some combination
of them (Wagner-Pacifici 2000).
Forging
political coalitions is a tricky task that requires social skill. Actors have
to convince other groups that if they join together, their collective interests
will in fact be served. If groups are of different size and purpose, then the
larger groups obviously have advantages. Strategic actors use cooperative
coalitions and enforced hierarchies as alternative means to organize fields.
They can form coalitions with some groups in a strategic action field to build
a larger group and then use that larger group to coerce or compete with other
groups.
Depending
on the evenness of the distribution of resources and position, political
coalitions at one extreme are clearly based on cooperation between social
groups, but at the other, where one group has more power, political coalitions
may come to resemble a hierarchy. Equally sized incumbent groups can share
power in one kind of political coalition, making it look “flat” rather than
hierarchical. But we can also imagine a situation in which a dominant incumbent
group controls a strategic action field in coalition with a number of much
smaller partners. The latter closely resembles a hierarchical field even though
the relationship between coalition members is nominally cooperative. Over
time, the relative power of individuals or social groups can change, thereby
moving the strategic action field toward either more hierarchy or more
coalition.
The
structure of incumbents and challengers depends on the nature of the strategic
action field. So, for example, the number of incumbent groups will reflect the
relative power of those groups and the underlying basis of that power.
Incumbent groups may fashion an informal agreement to share the field. The
result might be separate spheres of influence within the field, allowing these
groups to cooperate without stepping on one another’s toes. They might even
ritualize this agreement even as they periodically test its limits. For their
part, challengers can use their resource dependence within a strategic action
field to their advantage. If groups are dependent upon other groups, this can
create a stable situation in which “contracts” are made. There will always be
tension in these kinds of relations because they define the roles of unequal
partners.
In
our ideal types, we have associated hierarchies with coercion and competition
and political coalitions with cooperation. In reality, hierarchies are not just
held in place by coercive or competitive advantage, and political coalitions do
not rely entirely on cooperation. Hierarchies often depend on the tacit consent
of challengers and can even provide some rewards for compliance with a hierarchical
order. So, incumbents will keep the lion’s share of resources for themselves
but allow challengers to survive and share in the spoils, even if in a somewhat
inequitable manner. In return, challengers will keep their opposition to incumbents
generally in check. By the same token, political coalitions often experience
some level of ongoing conflict and competition. Groups in the coalition will
believe that they are not getting their fair share of rewards. They may also
believe that their vision of the coalition is not being honored. They can try
to remake the coalition by mobilizing a different collection of groups based on
an emergent oppositional account of the field. Obviously, the changing size of
groups and their resources can affect the ongoing politics of hierarchy and
coalition. The idea that fields can be organized either in a hierarchical or
coalitional fashion offers a more integrated view of the possibility of field
order. This is also a new element in our perspective.
3.
Social Skill and
the Existential Function of the Social—The
next new element in our perspective is a unique theory of “social skill”
peculiar to humans and rooted in a fundamental understanding of what we term
the “existential function of the social.” So central to our perspective is this
distinctive microfoundation that we will devote a good part of chapter 2 to its
explication. For now, we content ourselves with only the most general
introduction to this aspect of the theory.
How
to think about the role that actors play in the construction of social life has
been one of the core controversies in social theory in the past twenty years
(Fraser 2003; Honneth 1995; Jasper 2004, 2006). On the one hand, sociologists
tend to see overriding cultural or structural factors as facilitating or
impeding the ability of individuals or organized groups to actively affect
their life chances. On the other, it is hard to be a participant in social life
without being impressed at how individuals and groups are able to affect what
happens to them (Ganz 2000, 2009). Much of sociology contends it is interested
in society’s challengers, the downtrodden and the dispossessed. This concern,
when combined with the view that there is little challengers can do about their
position (at least according to many sociological perspectives), puts
sociologists in an awkward position, intellectually and politically. Our
approach tries to define a sociological view of strategic action and link it to
the possibilities for change in strategic action fields at different moments in
their evolution.
Following
Fligstein (2001a), we define strategic action as the attempt by social actors
to create and sustain social worlds by securing the cooperation of others.
Strategic action is about control in a given context (Padgett and Ansell 1993;
White 1992). The creation of identities, political coalitions, and interests
may be motivated by a desire to control other actors. But the ability to
fashion such agreements and enforce them requires that strategic actors be able
to “get outside of their own heads,” take the role of the other, and work to
fashion shared worlds and identities (Jasper 2004, 2006).
Put
another way, the concept of social skill highlights the way in which
individuals or collective actors possess a highly developed cognitive capacity
for reading people and environments, framing lines of action, and mobilizing
people in the service of broader conceptions of the world and of themselves
(Fligstein 2001a; Jasper 2004, 2006; Snow and Benford 1988; Snow, et al. 1986).
To discover, articulate, or appropriate and propagate these “existential
packages” is inherently a social skill, one that underscores the “cultural” or
“constructed” dimension of social action. We view social skill as an individual
capacity and assume that it is distributed (perhaps normally) across the
population.
What
socially skilled actors will do will depend on what role they occupy in a
particular strategic action field. In stable social worlds, skilled strategic
actors in incumbent groups help to produce and reproduce a status quo. They are
aided by a collective set of meanings shared by other actors that defines those
actors’ identities and interests. It is also the case that in
“institutionalized” social worlds, meanings can be “taken for granted” and
actions are readily framed in relation to those meanings. In emergent or
unsettled strategic action fields, the task for skilled strategic actors is
somewhat different. In unsettled strategic action fields, it is possible for
skilled social actors to assume the role of “institutional entrepreneur”
(DiMaggio 1988). Here, their ability to help link groups based on appeals to common
interests and identities comes to the fore. These skills are at the greatest
premium in unorganized or unstable strategic action fields. Here, actors use
their skill to mobilize others, either to help them build a political coalition
able to organize the field or to use their superior resources to produce a
hierarchical field (Ganz 2000, 2009).
By
emphasizing the cognitive, empathetic, and communicative dimensions of social
skill, we hope to underscore the central point that actors who undertake strategic
action must be able to use whatever perspective they have developed in an
intersubjective enough fashion to secure the cooperation—willing or otherwise—of
others (Fligstein 2001a). This kind of skill enables actors to transcend their
own individual and narrow group interests and to take the role of the other as
a prerequisite for shaping a broader conception of the collective rooted in an
emergent worldview and shared identity (Mead 1934).
We
make one final, crucial point regarding the exercise of the social skills
alluded to here. Virtually all past perspectives on strategic action have
focused primarily on disparities in power and preferences. Much of what we have
said to this point in the book could be interpreted in this narrow instrumental
light as well. However, we see strategic action as inextricably linked to the
distinctive human capacity and need
to fashion shared meanings and identities to ensure a viable existential ground
for existence. This is not to say that power and preferences do not matter but
that our attempts to exercise the former and achieve the latter are always
bound up with larger issues of meaning and identity. What is more, our
preferences themselves are generally rooted in the central sources of meaning
and identify in our lives. We discuss this complicated topic in the next
chapter. For now, we simply assert that for us collective strategic action is
rooted at least as much in Weber’s stress on meaning making and Mead’s focus on
empathy as on the naked instrumental orientation of Marx.
4.
Broader Field
Environment—Many other theorists, as we have noted,
have proffered descriptions of the kind of mesolevel orders that we are calling
strategic action fields. Virtually all of the previous work on fields,
however, focuses only on the internal workings of these orders, depicting them
as largely selfcontained, autonomous worlds. The next distinctive feature of
our perspective derives from the central analytic importance we accord the
broader environment within which any given strategic action field is embedded.
More specifically, we conceive of all fields as embedded in complex webs of
other fields. Three sets of binary distinctions will help us characterize the
nature of these “other fields” and their relationships with any given strategic
action field. The first distinction is between distant
and proximate
fields. Proximate fields are those strategic action fields with recurring ties
to, and whose actions routinely affect, the field in question. Distant fields
are those that lack ties and have virtually no capacity to influence a given
strategic action field.
The
second distinction is between dependent
and interdependent fields.
The distinction captures the extent and direction of influence that
characterizes the relationship between any two fields. A field that is largely
subject to the influence of another is said to be dependent on it. This
dependence can stem from a variety of sources, including formal legal or bureaucratic
authority, resource dependence, or physical/military force. Formal bureaucratic
hierarchies of the Russian doll variety embody the first of these sources of
dependence. Within these vertically organized systems, all lower level fields
are nested in, and formally dependent upon, all higher level systems. When two
linked fields exercise more or less equal influence over each other, we say
that they stand in an interdependent relation
to one another. It should go without saying that fields can also be independent of one another,
that is, unaffected by the actions of the other. Indeed, the great majority of
strategic action fields are independent of each other.
The
final distinction is between state
and nonstate fields.
The distinction is an obvious but important one. In the modern world state
actors alone have the formal authority to intervene in, set rules for, and
generally pronounce on the legitimacy and viability of most nonstate fields.
This grants to states considerable and generally unrivaled potential to affect
the stability of most strategic action fields. But states for us are also dense
collections of fields whose relations can be described as either distant or
proximate and, if proximate, can be characterized as existing in either a horizontal or vertical relationship to
one another. We therefore reject the all too common notion of a singular,
hegemonic state. On closer inspection states are made up of myriad social
orders whose dynamics are nearly indistinguishable from other fields. Indeed,
we see this particular conception of the state, as a dense system of
interdependent fields, as another of the original contributions of the theory.
We discuss states as collections of fields in chapter 3.
Armed
with these distinctions, it is now easier to appreciate just how complicated
and potentially consequential are the ties that link any given strategic action
field to its broader field environment. Consider a single product division
within a large firm. The division constitutes a field in its own right, but it
is also tied vertically to the larger field defined by the entire firm and to
all other divisions within the firm with which it routinely competes for
resources. But this only exhausts the intrafirm fields to which the division is
tied. The division is simultaneously embedded in a complex web of proximate
fields external to the firm: financiers, suppliers, customers, competitors, and
state regulators. We use this example and offer these distinctions to make a
simple point. For all the attention paid to mesolevel orders by other analysts,
the failure to take seriously the constraints (and opportunities) imposed on
those orders by the myriad ties they share to other fields significantly
truncates our understanding of field dynamics and, in particular, the potential
for conflict and change in any given field. The stability of any given field is
largely a function of its relations to other fields. While fields can devolve
into conflict as a result of internal processes, it is far more common for an
“episode of contention” to develop as a result of change pressures emanating
from proximate state and/or nonstate fields.
5.
Exogenous
Shocks, Mobilization, and the Onset of Contention—The
main theoretical implication of the interdependence of fields is that the
broader field environment is a source of routine, rolling turbulence in modern
society. A significant change in any given strategic action field is like a
stone thrown in a still pond sending ripples outward to all proximate fields.
This does not mean that all or even most of the ripples will destabilize other
fields. Like stones, changes come in all sizes. Only the most dramatic are apt
to send ripples of sufficient intensity to pose a real threat to the stability
of proximate fields.
While
these continuous moments of turbulence will offer challengers opportunities to
better their positions and even change the rules of the game, in already
existing fields, most incumbents are generally well positioned and fortified to
withstand these pressures. For starters, they typically enjoy significant
resource advantages over field challengers. They also may not face a challenge
even in the face of a significant destabilizing shock because of the perception
by challengers that incumbents are secure in their power. Finally, incumbents
can generally count on the support of loyal allies within governance units both
internal to the field and embedded in proximate state and nonstate fields.
Possessed of these material, cultural, and political resources, incumbents are
positioned to survive.
Sometimes,
however, these advantages may not be enough to forestall an “episode of
contention.” In rare instances, the sheer magnitude of the perturbation—for
example, the recent subprime mortgage crisis to which we will devote considerable
attention in chapter 5—may virtually impose crisis on many proximate fields,
especially those that stand in a vertically dependent relationship to the
strategic action field in question. More typically, however, the magnitude of
the destabilizing change is not so great as to compel crisis. Exactly how much
of a threat the change proves to be is determined by the highly contingent
mobilization process depicted in figure 1.1. This process speaks to the
capacity for social construction and strategic agency that is at the heart of
our perspective.
The
process—which will be familiar to many social movement scholars (McAdam 1999;
McAdam, Tarrow, and Tilly 2001)—consists of three linked mechanisms. The first
is the collective attribution of
threat/opportunity. The simple
question is how are the destabilizing change processes interpreted by
incumbents and challengers? Unless they are defined as posing a serious threat
to, or opportunity for, the realization of collective interests, there is no
possibility that any serious field crisis, or “episode of contention,” will
develop.
opportunity
Figure 1.1
|
The collective attribution of threat or/opportunity
is not, however, enough in and of itself to ensure the onset of contention. For
that to take place, two other things must happen. First, those perceiving the
threat/opportunity must command the organizational resources (e.g., social appropriation)
needed to mobilize and sustain action. Second, the hallmark of a true episode
of contention is heightened interaction involving the use of innovative and
previously prohibited forms of collective action (e.g., innovative action).
Should challengers, in the face of a shared sense of threat or opportunity,
continue to hew to “proper channels” and established rules for pressing their
claims, no crisis or sustained episode of contention is likely to develop.
An
example may serve to make this more concrete. Rosa Parks’s arrest in December
1955 for not giving up her seat to a white man on a Montgomery city bus hardly
ordained the crisis that ensued. After all, countless blacks had been arrested
for similar offenses in the past. But this time, perhaps because Parks was well
connected to the city’s civil rights establishment, the arrest was quickly
defined as an opportunity to protest the injustices of the bus system (e.g.,
attribution of opportunity). But it was the next two steps in the process that
transformed the arrest into the highly consequential episode of contention it
became. By convincing the majority of black ministers in Montgomery to take to
their pulpits on Sunday, December 4 to urge congregants to protest the arrest
of Ms. Parks, civil rights leaders effectively “appropriated” the central
institution of the black community—and for many the key source of meaning and
identity in their lives—in the service of the incipient movement. Still, had
the leaders sought to “protest” the arrest through traditional channels, there
would have been no crisis. It was the decision to engage in innovative action
by launching the one-day symbolic boycott of the buses that effectively
triggered the episode of contention.
6.
Episodes of
Contention—An episode of contention “can be
defined as a period of emergent, sustained contentious interaction between . .
. [field] actors utilizing new and innovative forms of action vis-a-vis one
another” (McAdam 2007: 253). Besides innovative action, contentious episodes
contain a shared sense of uncertainty/crisis regarding the rules and power
relations governing the field. In the case of fields already characterized by
well-established incumbents and challengers, the mobilization of both groups
can take on extraordinary intensity. An episode can be expected to last as
long as the shared sense of uncertainty regarding the structure and dominant
order of the field persists. Indeed, it is the pervading sense of uncertainty
that reinforces the perceptions of threat and opportunity that more or less
oblige all parties to the conflict to continue to struggle. In his book on the
1966-1968 Red Guard Movement in Beijing, Walder (2009a) offers an extraordinary
description of just such an episode. He convincingly argues that it was not prior
or even emergent interests that motivated the conflict so much as the
generalized sense of chaos and uncertainty that obliged all parties to engage
in round after round of reactive struggle.
In
this sense, contention—at least for a period of time—can often feed on itself.
Along with the generalized sense of uncertainty, perceived threats and
opportunities generally change the consciousness of field actors by exposing
rules that had been taken for granted, calling into question the perceived benefits
of those rules, and undermining the calculations on which field relations had
been based (McAdam and Scott 2005: 18-19). As the commitment to the ongoing
structure of the strategic action field collapses, new actors can be expected
to join the fray. In response to an emerging crisis, incumbents are apt—at
least initially—to appeal to the status quo in an effort to try to stabilize
the situation. For their part, challengers are likely to be the first to engage
in innovative action, sensing an opportunity to advance their position in the
field through novel means. Wholly new groups are also likely to emerge during
the crisis.
One
form of action that is ubiquitous during episodes of contention is framing
(Benford and Snow 2000; Goffman 1974; Snow et al. 1986). All manner of
combatants—sometimes including actors from outside the field—can be expected to
propose and seek to mobilize consensus around a particular conception of the
field (Fligstein 1996; Snow and Benford 1988). Incumbents may well persist in
trying to reconstitute the old order, often with the help of internal governance
units and allies in proximate state fields. Indeed, the imposition of a settlement by state actors
is a common, if not always stable, method for resolving an episode of
contention. Very often the advantages—material, cultural, political—enjoyed by
incumbents may be enough to overcome crisis and restore order. In rare
instances, however, oppositional logics may carry the day as challengers
successfully sustain mobilization and slowly begin to institutionalize new
practices and rules (DiMaggio 1991; McAdam, Tarrow, and Tilly 2001). Consistent
with the distinctive “microfoundation” alluded to above, it is worth noting
that the desire to resolve a field crisis often reflects “existential” motives
as much as narrow instrumental ones. That is, all manner of field actors—even
those who stand to benefit from severe and prolonged crisis—have a stake in
restoring the shared sense of order and existential integrity on which social
life ultimately rests. The important empirical implication here is that in
researching an episode of contention and especially its resulting settlement,
researchers should attend as closely to “existential” motives as narrow
instrumental ones (e.g., to issues of meaning, identity, burnout, and general
stress).
7.
Settlement—Through
either sustained oppositional mobilization or the reassertion of the status quo
by incumbents and/or their state allies, the field begins to gravitate toward a
new—or refurbished—institutional
settlement regarding field rules and cultural
norms. We can say that a field is no longer in crisis when a generalized sense
of order and certainty returns and there is once again consensus about the
relative positions of incumbents and challengers (McAdam and Scott 2005: 18-19;
Schneiberg and Soule 2005: 152-53).
We have already
noted the role of state actors in restoring field order, but other external
parties may be involved as well. In general, if proximate fields are the source
of the destabilizing shocks that set contentious episodes in motion, they often
provide the models for the settlements that bring these crises to a close. When
field rules are uncertain, actors tend to be more receptive to new perspectives
and to engage in search processes to identify alternatives. Proximate fields
are a readily available and generally trusted source for new ideas and
practices. So social movements experience “spillover” (Meyer and Whittier 1994)
or “spin-off” movements (McAdam 1995); organizations appropriate the
“legitimate” forms used in other fields (Clemens 1993, 1996; DiMaggio and
Powell 1983: 151-52; Meyer and Rowan 1977); and judges justify new legal
interpretations by analogy (Epstein 1987).
In developing
the perspective on offer here we have borrowed elements from many existing
theoretical points of view. We think it is useful to acknowledge our debts and
common themes but also to highlight areas where we think we have added new
insights or have some disagreements or critique. Our goal here is not to
denigrate other perspectives but to suggest what we have to add to the rich
thinking already out there. We do not view what we have done as just a
synthesis of what already exists but instead a reconceptualization that draws on
some elements extant in other theories but adds significantly to them as well.
Our perspective solves a number of puzzles in the way that scholars have
studied sociological forms of collective action, and it is that novelty that we
wish to highlight. One way to do that is to distinguish our view from others
by pointing out not only our debts to other perspectives but also where our
concepts push forward the field theory project.
At several
points we have alluded to what we see as significant differences between our
theory and other alternative perspectives. But we have not done so in any
detailed or systematic way. In this section we review some of the alternative
perspectives that are most relevant to a field conception of social life,
taking pains to acknowledge how closely some of our ideas align with those of
other major theories/theorists. We then go on to suggest what may be missing
from each of these perspectives and how our approach might redress those holes.
In general, while all of the perspectives reviewed below imply elements of the
field approach, none of them, in our view, constitute a general theory of
social order that can account for such disparate phenomena as the alternative
we propose here. We briefly consider the approaches proposed by Bourdieu,
Giddens, institutional theory, network analysis, and social movement theory
and suggest how our more general approach draws on each while extending them.
Bourdieu
Obviously, there
is substantial affinity between Bourdieu’s scheme and the one proposed here.
Bourdieu is as responsible for the idea of situating action in fields as any
scholar. His theoretical apparatus is one of the most developed (although it is
not the only one[2]).
We view our theorizing as developing both the theory of fields and the idea of
action in order to explain more phenomena more explicitly. As such, we are not
hypercritical of his approach but believe that he would take much of our
argument as a useful way to expand the scope and power of field theory.
One
of the places where our theory advances the theory of fields and action is our
more systematic focus on collective actors. Bourdieu’s three main concepts are
habitus, capital, and fields. Almost all of Bourdieu’s discussion of these
phenomena is pitched at the level of individual actors who find themselves in
fields (Bourdieu 1984; Bourdieu and Wacquant 1992). He has few accounts of how
collective actors work or how cooperation and competition between collective
actors actually structures fields (for an exception, see Bourdieu’s The Rules of Art [1996]). In
general, he has little to say about the architecture of fields beyond the
general view that they contain positions that are structured by the relative
power of actors. He also does not have much to say about the relationships
between fields.
There
are complex reasons this is so. In many ways, Bourdieu’s theoretical starting
points in classical social theory offered few clues about creating something
like field theory, and this meant that he was breaking new and novel ground in
the construction of his theory of capital, habitus, and field. He did so by
creating a relatively simple but flexible set of ideas that offer a powerful
organizing lens for research (see Sallaz and Zavisca 2007 for a review of how
these ideas have been used in American sociology). His main theoretical
contribution was proposing the concept of field and combining it with a theory
of action. One of the problems he was trying to solve was a deep one for social
theory and one that is close to the core of this project: the problem of agents
and structures. His goal was to overcome the usual opposition between agents
and structures and to demonstrate that both mattered if we are to understand
what actors do. He was not only one of the first to articulate these
theoretical ideas but also among the first to deploy them in the empirical
analysis of particular cases. Those cases, not surprisingly, were focused on
how individuals acted in fields.
For
us, the challenge is to extend these arguments and clarify the theoretical
lenses we can use to analyze these sorts of phenomena in a deeper way. Our
perspective widens the object of study and draws into it insights from other
literatures. Bourdieu’s focus on individuals
acting in fields means that his theory is generally less about the problem of collective action (again
there are some exceptions in his work, such as The
State Nobility [1998]). Instead, his actors
have a position in a field, they come to that field holding some form of
capital, and they have their habitus, which gives them a cognitive framework
with which to interpret the action of others in the field. This focus on
individuals is very useful. But it does tend to obscure the all-important
collective dynamics of fields. Our focus is on how people cooperate, how groups
get things done, and how we are to understand the interaction that goes on
between groups. This, needless to say, is our key point of departure.
Actors
in Bourdieu’s theory are generally only responsible to themselves and motivated
by a desire to advance their interests within the constraints of the situations
in which they find themselves. But fields also turn more centrally on
coordinated action, which requires actors not to simply focus on their position
in a field but to seek cooperation with others by taking the role of the other
and framing lines of action that appeal to others in the field. We view these
collective dynamics as complementary to the generally individual action that is
Bourdieu’s central concern.
One
advantage of our approach is that it views both competition and cooperation as
fundamental to field analysis. Thus, collective action, which depends on
cooperation, will rely on actors being able to convince others that their view
of the problems of the field and the identity they provide for others in
solving those problems work for everyone. This kind of action is common in the
social movements literature and the organizations literature because scholars
in both of these fields are centrally concerned with the demands and dynamics
of coordinated action. This is one of the main differences between the
Bourdieusian perspective and the view of most scholars of fields in American
sociology.
Another
difference between Bourdieu’s theory and the one developed here is our focus on
the emergence or transformation of social spaces by collective actors. Most of
Bourdieu’s work was oriented toward establishing that fields exist, that they
shaped the behavior of actors in profound ways, and that actors took what such
systems gave. But his work was less concerned with the emergence of new fields
and the transformation of existing ones (again with a few exceptions such as The Rules of Art [1996]). His
one insight on the matter was that when the conventional wisdom (what he called
“doxa”) was called into question, there emerged at least the possibility of
field transformation or dissolution (Bourdieu 1977). But he had little or
nothing to say about how this happened and how collective actors produced new
identities and frames to form new fields or transform existing ones. We think
that Bourdieu would broadly agree with this aspect of our theory. Our approach,
which explicitly relies on social movement theory to understand the emergence
of a field and its transformation, fills an important gap in field theory.
Finally, while
Bourdieu was very aware of the fact that fields were connected to one another,
he rarely theorized the linkages between fields and the dynamics that could
result from the interactions between fields (although The State Nobility [1998]
certainly provides one of the few extant empirical cases of the interdependence
of fields). For us, these linkages are fundamental to an understanding of
stability and change in existing fields. As such, these mechanisms need to be
explicitly explored and theorized. Indeed, this will be the sole focus of
chapter 4 in this volume.
Giddens
Anthony
Giddens’s work shares many of the same assumptions about how social life works
as the perspective outlined here. Giddens’s theory of structuration (1979,
1984) is very much concerned with the reflexivity of actors, even in the most
mundane reproduction of a system. Giddens also appreciates the role that
preexisting structures and systems of power play in the reproduction of social
life. For Giddens, social structures are rules and resources. Rules are
patterns people may follow in social life. Giddens defines two types of
resources. Authoritative resources control persons, whereas allocative
resources control material objects.
The
theory employs a recursive notion of actions constrained and enabled by
structures that are produced and reproduced by those actions. Agents’ knowledge
of their society informs their action, which reproduce social structures,
which in turn enforce and maintain the dynamics of action. Giddens defines
“ontological security” as the trust people have in social structure; everyday
actions have some degree of predictability, thus ensuring social stability.
Social change occurs when the trust that people have has broken down. The
agency of actors allows them to break away from normative actions, and
depending on the sum of social factors at work, they may instigate shifts in
the social structure. The dynamic between agency and structure makes such generative
action possible. Thus, agency can lead to both the reproduction and the
transformation of society.
This
phenomenological view of the duality of agency and structure shares many common
themes with Bourdieu’s and the position we have elucidated.
Actors work to
produce and reproduce their positions in social structures. They use rules
(i.e., the rules of the field), resources (i.e., forms of capital), and their
understanding of the field to make moves. Giddens also suggests that when
structures appear to be broken down, actors can reimagine their worlds and
bring about social change.
While
we find this view to be attractive, we also think that it is a little vague.
Giddens lacks several critical elements. First, he does not have a theory of
collective action. Actors are instead located in nameless social structures
where they are imposed upon to act. The motives of actors, their actual
relationships to each other, and the desire to engage in collective action
never appear in Giddens’s view.
Second,
Giddens lacks a conception of the arena of social action, that is, the concept
of strategic action field. Instead, he has a much more general (and we would
argue vaguer) idea about social structure. His use of rules and resources as
structure makes it difficult to imagine how such structures are circumscribed.
So, for example, in the theory of fields, there is always something at stake in
the field. What distinguishes a particular field is that something is at stake
and that the actors in the field are striving to control it. The theory of
strategic action fields causes us to be able to ascertain who are members of a
field, what their positions are, and what their moves might be. It also gives
us insight into the fact that action is social and oriented toward others.
Whether the goal of action is cooperation or competition, in a specific
strategic action field, we can get closer to explaining the critical dynamics.
The
lack of a theory of strategic action fields means that Giddens is also not good
at understanding the common dynamics of individual and collective action that
occur in fields. The theory of strategic action fields provides a way to understand
if a mesolevel social structure is emerging, stable, or in the process of transformation.
Without such a theory, it is hard to make sense of what actors are doing, as
both individuals and collectivities. Our theory of strategic action fields
specifies which state a field is in and therefore gives us leverage on the
types of dynamics that are possible. In an emerging strategic action field, the
problem of what the field is about, what exactly constitutes a resource, and
the struggle over creating the rules all come front and center. The problem of
gaining collective action, producing identities, and forging a field is what is
up for grabs. Similarly, our perspective provides sources of social change in
such fields. First, the connections between fields cause disruption in existing
fields or new opportunities for field organization. Our view that reproduction
in a field is not a rote process but instead the outcome of a round of
interaction that does not necessarily only have to exactly reproduce a given
order gives us a way to understand the piecemeal changes that can occur in
particular fields. The theory of strategic action fields gives much more
analytic leverage on how organized social life gets created and changes.
Institutional Theory
We owe a serious
debt to institutional theorists in political science and especially sociology.
Institutional theory in organizational studies (DiMaggio and Powell 1983; Meyer
and Rowan 1977; Scott and Meyer 1983) is pitched at the same mesolevel as is
our approach. Scott and Meyer (1983) use the term “sector” to describe fields
as containing all of the organizations that one can imagine that might affect a
particular organization. DiMaggio and Powell begin with the Meyer and Scott
definition of a field containing all relevant actors. They identify three kinds
of forces driving organizations in fields toward similar outcomes, what they
call mimetic, coercive, and normative isomorphism. Their basic argument is that
actors in organizations face uncertain worlds. In order to reduce this
uncertainty, actors will be swayed by different kinds of forces. They may
follow what they consider successful organizations. They may also follow the
advice of professionals or experts on what they should do. Finally, they might
be coerced by either other organizations or the government to conform to
expectations. This has produced a powerful research agenda that has studied how
new institutions spread in existing fields. We borrow much from this
perspective: a concern with fields and the mutual constitution of fields by
actors who come to take one another into account in their actions and who
operate to give one another a sense of what to do and why to do it.
While
acknowledging a serious debt to the institutional framework, we nonetheless
see two problems with the perspective. First, institutional theory is really a
theory of how conformity occurs in already existing fields. It lacks an underlying
theory of how fields emerge or are transformed. The theory, by its very nature,
is antithetical to the notion of agency. Actors follow rules, either consciously
by imitation or coercion or unconsciously by tacit agreement (DiMaggio 1988;
Jepperson 1991). DiMaggio’s article (1988) is frequently cited as inspiration
for the idea of institutional entrepreneurs. But its main argument is that institutional
theory lacks a theory of agency, power, and conflict. The reason DiMaggio
posits the idea of an institutional entrepreneur is that he is trying to make
sense of what happens when a field comes into existence or is transformed. Here
he suggests that this can only happen when someone comes along and figures out
how to do something new and is able to convince others to go along with them.
But even as useful as the concept of institutional entrepreneur is, it hardly
constitutes a systematic theory of field stability and change. Without embedding
strategic action fields in broader field environments, DiMaggio has no deeper
structural account of the kinds of ruptures that typically catalyze entrepreneurial
action. In the end we are left with a thinly veiled “great man” theory of
agency. In short, for institutional theory in its Meyer-Rowan and DiMaggio-
Powell variants to work it needs a theory of change like the one proposed here
to complement its emphasis on stability and reproduction.
The leads to the
second problem, which is that the institutionalist view greatly underestimates
the role of power in the structuring of fields, even those that are stable.
Indeed, in both the Meyer and Scott and DiMaggio and Powell versions of a
field, actors do not have interests, resources, or positions that determine
what they can get. They are not jockeying with one another in a game in which
they are playing to maintain or improve their position but instead following
scripts that tell them what to do. This problem means that not only does
institutional theory lack a theory of emergence or transformation (that is
consistent with its basic terms), but also it cannot even account for the
piecemeal changes that we expect in the constant playing of the game as
conditions change within a field or between fields.
Network Analysis
The idea of
using network analysis as a way to model fields dates back to DiMaggio and
Powell (1983). There has been a lot of interesting research into how networks
function to shape the relations between, and fate of, the actors embedded in
them. So, networks, we are told, can serve as a source of information (Davis,
Diekmann, and Tinsley 1994), resource dependence (Burt 1980), trust (Uzzi
1996), or collusion (Baker and Faulkner 1993). In one of the most ambitious
attempts to capture how networks and alliances help structure an entire field,
Powell et al. (2005) argue that firms in the biotechnology industry appear to
use networks to do all of the above.
For
all of its virtues, however, network analysis is not a theory of
fields. It is principally a methodological technique for modeling various
aspects of the relationships between actors within a field. And while it can
be a powerful tool to help map fields and especially to monitor changes in the
composition of strategic action fields, it is mute on the dynamics that shape
fields. There are, to be sure, network researchers who have sought to theorize
the role that social ties, or other properties of networks, play in shaping
social dynamics (Burt 1992; Gould 1993; Granovetter 1973), but no one, to our
knowledge, has fashioned anything close to a network-based theory of fields.
So,
for example, we remain very much in the same situation that social movement
theorists find themselves in with respect to network analysis. While network
analysis has been a staple of social movement scholarship, theory has not kept
pace with empirical research. So while the field has amassed an impressive body
of studies showing significant network effects, especially regarding movement
recruitment, there is still no theoretical agreement on what it is about networks
that explains the effect. Or as Passy put it succinctly a few years back, “We
are now aware that social ties are important for collective action, but we
still need to theorize the actual role of
networks” (2003: 22).
Network
analysis has the potential to be a powerful aid to the study of strategic
action fields but only when informed by some broader theory of field dynamics.
A structural mapping of field relations, however sophisticated, will never
substitute for a deeper analysis into the shared (or contested) understandings
that inform and necessarily shape strategic action within a strategic action
field. In short, the analyst always has to provide the theoretical underpinning
for what is important about the relationships (i.e., networks) being studied
for any given outcome. If a field is really an arena in which individuals,
groups, or organizations face off to capture some gain as our view suggests,
then the underlying logic of fields is not encoded in the structure of the
network but in the cultural conceptions of power, privilege, resources, rules,
and so on that shape action within the strategic action field.
We close this
section with a simple example designed to illustrate the difference between
formal network analysis and the perspective on offer here. Network analysts
have gotten extraordinarily good at empirically mapping overtime changes in
network structure. The tendency is to interpret these changes in the
relationships between actors in a network as substantively important changes in
the field. If any set of relationships either disappears or emerges, then it is
interpreted as a direct measure of an important change in the field. However,
without understanding the ways in which these shifts are viewed by challengers
and incumbents in the field, the analyst is powerless to tell us anything about
their significance. So, for example, a shift in the relationship between actors
might signify the improving fortunes of one actor in the field but nothing of
significance concerning the field as a whole. Alternatively, the ascendance of
a single actor might, under other circumstances, portend a dramatic
restructuring of the entire strategic action field. The problem is that the
technique of network analysis that only describes the change in that one
actor’s position cannot tell us which of these two outcomes is taking place.
Only by wedding the structural sophistication of network analysis with
attention to the meaning of the shifts for all relevant actors in the field can
we tell if a change in the network structure has implications for the field as
a whole.
Social
Movement Theory
The final
perspective we take up is social movement theory.[3]
Looking at the key elements of the perspective sketched here, it should be clear
that we have drawn heavily on social movement scholarship in fashioning our
theory. A host of our key concepts—framing, political opportunity, rupture and
settlement, episodes of contention, incumbents and challengers—have been
borrowed directly from social movement theory. On the other hand, the framework
proposed here is much broader in its application than social movement theory
and different from the latter in a number of crucial respects. For starters,
unlike the various organizational perspectives sketched above, social movement
theory has never been oriented to the concept of “field.” Second, as the name
suggests, the study of social movements has become increasingly narrow and
“movementcentric” in its focus (McAdam and Boudet 2012; Walder 2009b), while
the theory proposed here emphasizes the critical interplay, not only of the
actors within a field but also between the field and the broader field
environment in which it is embedded. Finally, if institutionalists have been
better at explaining stability and reproduction, social movement scholars have
understandably sought to explain the dynamics of emergent conflict and change.
Accordingly, social movement theory has very little to tell us about the
processes that make for stability and order in strategic action fields. By
contrast, the perspective sketched here aims to account for field emergence,
stability, and
transformation.
Each of the
perspectives reviewed above captures an important aspect of the way in which
strategic action fields work. The fact that scholars across these fields have
found common grounds and borrowed from one another’s theories implies that they
resonate with other point of views. But all of these alternative perspectives
fail to recognize their deeper theoretical affinity. The theory of strategic
action fields is a far more general perspective that allows us to understand
how new mesolevel social orders are produced, sustained, and come unraveled.
Our brief consideration of these perspectives illustrates how, by ignoring this
deeper level of convergence, each perspective offers an incomplete picture of
how organized social life works.
A recurring
theme in sociology is the existence of powerful social institutions or
structures that are extremely resistant to change. “Greedy” institutions, class
structures, states, corporations—all are viewed as enduring structures that
defy change, even in the most turbulent situations. Capitalists always win,
states always beat nonstates, and social movements are generally doomed to
failure. Our view is that this perspective is at best partial, at worst, highly
misleading. Strategic action fields represent recurring games. Even in stable
fields, the game is being played continuously and the skill of challengers
and/or destabilizing changes in proximate fields might render incumbents
vulnerable and prevent reproduction of the field. At the very least, the rules,
composition, and structure of the field will be in play constantly.
Reproduction of the field may be the norm, but it is always accompanied by
routine jockeying for position and incremental changes. As new actors appear
and old ones disappear, rules get modified and incumbent/challenger relations
are renegotiated. These kinds of piecemeal adjustments are the rule in virtually
all fields, even the most stable.
This
kind of incremental change is distinguished from those rarer, but still
frequent, field foundings or transformations. Here, the order itself is
altered. New fields suddenly emerge or old ones are transformed or perhaps even
collapse and disappear entirely. These dynamics are different. Incumbents are
struggling while challengers are emerging or rising up. It is at these moments
that new identities and shared meanings define emergent interests to produce
new and innovative social forms. But either way, collective strategic actors
have to organize their groups, motivate their participants, and organize action
vis-a-vis other groups. In settled times, the structural positions of actors
may well determine their fate. If rules, resources, and political alliances
favor incumbents, skilled strategic actors in challenging groups will do all
they can to survive or improve their position. Backed by internal governance
units and allies in proximate state fields, skilled strategic actors in
incumbent groups will use the existing rules and resources to reproduce their
advantage. But when resources or rules are up for grabs and when the existing
order does not hold, skilled strategic actors fight hard to produce alternative
orders.
The
rest of our book lays out this theory in some detail. In chapter 2 we articulate
the microfoundation for our theory—nothing less than a foundational perspective
on how the nature and fundamental communicative/interactive capacities of
modern humans inform our theory. In chapter 3 we move from the micro to the
macro. As we noted above, all of the other approaches to the study of fields
are, in our view, fieldcentric. That is, they attend exclusively to the
internal dynamics of strategic action fields. We are concerned with this as
well, but we are convinced that to truly understand a field and its dynamics,
we must begin by systematically situating it in the complex network of
“external” fields—state and nonstate—to which it is tied. Indeed, for us, the
distinction between internal and external is largely illusory. Or more
precisely, it is the complex interplay between the internal and the external
that shapes the possibilities for field emergence, stability, and
transformation. Then, in chapter 4 we link these macrodynamics to the
prospects for change and stability in fields.
Chapter
5 applies the framework in two detailed case studies. Our goal is to use the
framework to understand phenomena that at first glance seem to have little to
do with each other. We illustrate many of our principles by reconceptual- izing
the twentieth-century civil rights revolution in the United States as a story
of rupture in the national field of racial politics, triggered by destabilizing
changes in three proximate fields. We contrast that case study with an account
of the emergence of the market for mortgages in the United States since the
1960s and the eventual rise and fall of that market in the 1990s and 2000s. We
hope the analytic utility of thinking of these cases in field terms will be
clear from the extended narratives offered in chapter 5. In chapter 6, we
address the methodological implications of our theory, offering something of a
practical blueprint for anyone who would adopt the perspective as a basis for studying
a given strategic action field. We bring the book to a close in chapter 7 by
highlighting what we see as the central insights and implications of the theory
on offer here.
[1] Gamson’s
actual distinction was between challengers and members,
but “incumbents” has come to be the preferred alternative term.
[2] Martin
(2009) examines the history of the idea of fields and argues that there are
varieties of field theory in sociology that draw on different takes on the
problem. Fligstein (2009) shows how much of new institutionalism in sociology,
political science, and economics can be read as being about the problem of
constructing mesolevel social orders, that is, fields.
[3] In
fact, a number of different theories of social movements have been proposed
over the years (e.g., collective behavior theory, new social movement theory).
Here the term “social movement theory” refers to the synthesis of resource
mobilization, political process, and framing
theory that has come to dominate the field
over the past two decades.
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